Carlsberg beer

Copenhagen, Denmark

The establishment of the Carlsberg Laboratory in 1875 marked Carlsberg as the world’s first
large industrial enterprise to invest heavily in research and innovation. Even more revolutionary,
anything discovered at the lab was freely shared with the whole brewing industry. The same applied
to yeast, which was distributed from the yeast tower at Carlsberg up until 1988. As JC used to say,
there’s nothing to fear from your competitors when you brew probably the best beer in the world.