Anheuser Busch Dedicates 2.25 Millions Dollars To On Premise Recovery

Brewery Partners With National Restaurant Association To Bolster Safe Return to the On Premise for Businesses and Consumers.

July 1, 2020 – Anheuser-Busch, America’s leading beer company, is today reaffirming its commitment to the restaurant and bar industry, its workers and consumers. The company has a long-standing tradition of lifting up neighbors, communities and partners in times of need throughout its 165-year history.

To support the strong, safe and successful reopening of restaurants and bars across the country, Anheuser-Busch has joined the National Restaurant Association’s Restaurant Revival Campaign as the exclusive beer partner. Through a national advertising campaign, Anheuser-Busch’s Stella Artois and the National Restaurant Association will invite diners back into restaurants when it is safe to do so and encourage restaurants to sign the ServSafe Dining Commitment, a program aimed at giving consumers confidence that the operation is following recommended reopening guidance and is ready for business. The company has also committed $2.25 million, in cash and ad-time, to support this program through Stella Artois, one of the brewer’s top on-premise brands.

“We created the Dining Commitment for operators to reassure customers that they are taking defined steps to keep diners and the restaurant’s employees safe,” said Sherman Brown, Executive Vice President, Training and Certification for the National Restaurant Association. “We are grateful that Anheuser-Busch has joined us to welcome customers back into restaurants with the peace of mind that their restaurant adheres to the ServSafe Dining Commitment.”

“We are honored to do our part and play an active role in supporting bars and restaurants as they work to safely reopen – they are the heart and soul of our industry and their recovery is vital to our long-term national economic outlook,” said Michel Doukeris, CEO, Anhueser-Busch. “We are in the business of bringing people together, and we are looking forward to celebrating the moments that matter – together – at our favorite neighborhood bars and restaurants very soon.”

Anheuser-Busch is helping to support the broader hospitality industry on a variety of fronts, including initiatives to support its wholesalers and retail partners. The company has extended date codes on some draught and packaged beer and shared the cost of recovering and disposing of expired product to relieve the pressure resulting from increased and expired inventory. Return to Business resources have also been made available to the wholesaler and retailer network including digital menu recommendations, hand sanitizer, cotton face coverings, LED ‘Open’ signs, window clings and social distancing floor decals.

“Anheuser Busch’s support of the on premise has been tremendous. Their support reached all three tiers of our industry, from the co-op of out of code draught and on-premise package to helping retailers with signage and digital menu options to make the customer experience as safe as possible,” said Steve Economos, Chairman of the Anheuser-Busch Wholesaler Panel, from Eagle Rock Distributing Company in Norcross, Georgia. “Anheuser-Busch was also willing to participate with Eagle Rock on a local charity to support workers of on-premise establishments. Working alongside one another throughout the entire pandemic has paid dividends for our company, and we could not have done it without the help of Anheuser-Busch.”

Several Anheuser-Busch brands are also supporting the bar and restaurant industry, including:

  • “Bud Light: Certified Fresh” is an initiative where we and our distributor partners replace any Bud Light that is past its ‘best before’ date at no cost to restaurants and bars, to ensure that when people can safely leave their homes, they are greeted with the freshest tasting, highest quality Bud Light possible.
  • Budweiser released a new spot entitled “Reunited with Buds” to encourage consumers to follow guidelines set by the CDC, local governments and individual establishments when reuniting with friends as bars across the country prepare to reopen.
  • Our craft brewery partners across the country are working with restaurant/hospitality associations on the local level, to help support economic recovery in their own backyard.

“As we work towards reopening, it has been vital that we have all the tools and resources available to make the space safe for our guests and employees,” said David Greenwood, Karbach Brewing Co. general manager. “Throughout this challenging time, we’ve felt prepared and supported in our reopening efforts thanks to our partnership with Anheuser-Busch.”

“Anheuser-Busch is committed to helping lead a safe and strong recovery of our industry and our economy,” said Doukeris. “We have always stood by neighborhood bars and restaurants and we are proud to build on that legacy by stepping up and providing support as we work towards reopening this vibrant community.”

To learn more about Anheuser-Busch’s efforts to reopen and reignite the industry, click here.


Anheuser Busch Commits $1 Million Dollars to Service Industry

Brewer Unites with Industry Partners Will Provide Much-Needed Funding and Development Programs For Workers and Overall Industry Support to Protect Critical Sector


April 15, 2020 – Anheuser-Busch, America’s leading beer company, is today announcing a multi-faceted commitment to support the restaurant and bar industry and its workers. The company has a longstanding tradition of providing support to its industry partners and communities in times of need throughout its more than 165 year history.

Despite the impact to the company’s own on-premise business, Anheuser-Busch and its craft partners are focused on retaining their employees as they continue to evaluate the extent of this crisis. While many brewpub and biergarten employees have been temporarily reassigned to other roles within the company, others will volunteer through Meals on Wheels and other local organizations providing critical resources to communities in need during this crisis.

“Our first priority is our people and at Anheuser-Busch, ‘our people’ includes our employees, our communities and our partners,” said Michel Doukeris, CEO, Anheuser-Busch. “Now more than ever we truly are one team and that is why Anheuser-Busch is leveraging our unique capabilities, relationships, and reach to not only support our employees and our communities, but our industry partners because we believe they will need assistance beyond the short-term.”

“We’re very fortunate, as part of the A-B network, to be able to support our hourly pub employees,” said Todd Usry, President, Breckenridge Brewery. “We’ve been so inspired and humbled by the team’s efforts to step up and help out both within our business and within our communities.”

Anheuser-Busch will contribute $1 million to the US Bartenders Guild’s Bartender Emergency Assistance Program for its COVID-19 Relief and Response Program.  In addition to this financial commitment, starting this week, Anheuser-Busch  will provide free online education content on beer serving and appreciation led by its Master Cicerones, brewmasters and other beer experts for consumers and industry personnel to build knowledge and capabilities for the future. Anheuser-Busch will also donate over $1 million to local and regional organizations that are supporting on-premise bar and restaurant workers.

“We have been helping the bartending community for many years through our Bartender Emergency Assistance Program (BEAP), and now more than ever, this community needs us,” said Aaron Gregory Smith, Executive Director of the United States Bartenders’ Guild. “Bartenders and other hospitality professionals are an important part of the fabric of our communities, and we are here to help those in our industry who are most in need. We are thankful to Anheuser-Busch and our other partners for stepping up and pledging their support.”


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Appalachian Mtn Brewery Present High Country Happy Hour

Appalachian Mountain Brewery is bringing its weekly Live AMB Music events straight to viewers, wherever they may be, starting this Friday, April 10.

As part of its commitment to supporting the High Country community, AMB united with long-time non-profit partner We Can So You Can to recreate its pub music series into a virtual live concert experience with the dual goals of bringing the community together while also raising money for the Hunger and Health Coalition, a North Carolina non-profit organization committed to providing basic needs like food and medicine to the community, especially during times of need.


Friday April 10th – Andrew Massey and the Midnight Americans

Friday April 17th – The Harris Brothers

Friday April 24th  – Andy Ferrell

Friday May 1st – The Older Brothers


Visit their Facebook page for more details and to stream the concerns.

Budweiser & Red Cross Team Up

From doctors and nurses working tirelessly around the clock to grocery store clerks working in today’s ‘new normal,’ we all have an important role to play as #OneTeam in the fight against COVID-19.

As part of a $5 million donation to the American Red Cross, Anheuser-Busch alongside its sports partners will identify available arenas and stadiums to be used for temporary blood drive centers. Anheuser Busch tour centers in Merrimack, NH, and St. Louis, MO, will also be made available to the Red Cross.


This Buds for #OneTeam



COVID19 UPDATE – Window Sales Postponed

You Can Still Get Beverages for Your Business

Despite shutting down window sales for your safety  as well as our office crew you can still get the beers you need to keep your business going.

Simply contact your Account Manager to discuss arranging a delivery.

Please note delivery times will vary and are route dependant.

We require the same payment method upon delivery – check or money order.

Delivery minimum is five cases or more.

If you do not know who your Account Manager is, please email us at your business name and phone number and we will connect you.


We thank you for your business during this time, stay safe!


Visit the North Carolina Department of Health & Human Services for updated information during the Covid19 crisis.

Holiday Hours

Harris Beverages will be closing on December 25, 2019, in observance of Christmas. Window sales will resume on Friday. Happy Holidays!

Harris Beverages Craft Director Gets Major Award

At Harris Beverages, we are already extremely proud of our Craft Director, Andy Morrison. Whats not to love about the guy? Smart as a whip, full of charm and lets not overlook his sensible Pacific NW attire.

In all seriousness, we are delighted and extremely proud to announce his passing of the Advanced Cicerone Certification. The Advanced Cicerone is the third level Cicerone course that “requires a solid understanding and distinctive expertise of beer as well as an excellent ability to detect and describe beer flavors using both consumer and brewer vocabulary.”

Boy, does Andy have the best beer words.

He has intensively and consistently been studying and discussing beer ad nauseam with his colleagues on such topics as the off flavor variations of 4-vinylguaiacol versus 4-ethylphenol and the historical relevance of such beer styles as Polish Piwo Grodziskie and German Roggenbier. His persistence, attention to detail and hard work have paid off. For that we offer him our most sincere Congratulations!

There are only seventy eight Advanced Cicerones worldwide so we feel pretty special about his achievement and privileged to have him on the team. Being a former middle school teacher Andy has a knack for education. He is more than delighted to meet with your Beverage Directors, Beer Buyers, Servers and Staff to teach and inspire them about beer service, styles, history and brewing processes. Let us know how we can put him to work…seriously, let us know,  these tests are expensive!

At Harris Beverages, Andy is joined by two other Certified Cicerones and over a dozen Certified Beer Servers on the sales team. Click here to learn more about the Cicerone Certification Program